The brand is planning to open units in Orange County, Los Angeles County and San Bernardino County.
Dairy Queen® is staging a comeback in Southern California in the form of development plans for their QSR concept DQ Grill & Chill®.
The brand has identified the market as ripe for growth, with a market capacity in Orange County for 20 units, which would double the brand's existing area presence.
Other target areas for the brand include Los Angeles County and San Bernardino County where Dairy Queen recently signed a development deal.
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