The brand is actively targeting the area for development due to increasing demand for better lunch options.
International Dairy Queen, Inc. has targeted the Phoenix area for development of its DQ Grill & Chill® model, feeding the high demand from locals for additional ice cream vendors as of late.
According to the Phoenix New Times, the brand has seen recent openings in Laveen and Surprise with plans for rapid expansion locally. International Dairy Queen, Inc. Vice President of Franchise Sales and Development Mike Mettler feels the DQ Grill & Chill model and menu variety will set the brand apart from local competition.
"Lunch is a huge market. Our competitors don't have that ability," Mettler told the Phoenix New Times.
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