Dairy Queen® is targeting Niagara Falls for development as the company expands throughout Ontario, and the Niagara Falls Review recently spoke with director of franchise development Chris Falle about the brand and its expansion plans.
The article details the DQ Grill & Chill® concept, and also mentions that Dairy Queen is in talks with potential franchisee partners to expand the brand's footprint in the Niagara Falls area.
Said Falle to the Review, “I think it offers that right demographic. There’s a lot of younger families in and around Niagara Falls, specifically on the west side — it is a growth market from that perspective. We recognized Ontario as being our largest province in Canada, it’s a huge opportunity for us and focus for us moving forward as a brand to start to grow and specifically in the Ontario market."
To read the original article, click here.