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Delta Sky: Dairy Queen® Builds on Momentum with Multi-Unit Franchisees
A study from FranData found that more than half of franchised businesses in the U.S. are owned by multi-unit owners.

The more the merrier. That's become the motto in the franchise industry for both franchisors and franchisees who have realized the increased success that comes from opening more than just one unit.

The trend was the topic of an article in a recent issue of Delta Sky which noted that according to FranData, more than half of the 450,000 franchised businesses in the U.S. are owned by multi-unit franchisees. One of those franchisees is Laura Maier, who had fond childhood memories of Dairy Queen® and was interested in bringing the concept to Long Island. Due to the newer DQ Grill & Chill® model providing a solid revenue stream during the colder winter months, Maier has been able to open three locations with a fourth coming over the summer.  

"We start our multiunit franchisees with one store," Mike Mettler, Vice President of Franchise Sales and Development for International Dairy Queen, Inc., told Delta Sky. "We don't set unrealistic targets, such as opening five stores in a certain time frame. It's about the quality of the real estate and things like training. We don't want to force our franchisees to make a decision that is not optimal that they will have to live with for the next 20 years."

Maier attributes her success to the commitment to community and the strong ties they've built with families in the area.

"I don't even think about it as being work anymore," Maier told Delta Sky. "When I'm at my restaurants, I'm having fun."

To read the original article, click here.

FRANCHISE OWNERSHIP