Dairy Queen® is eyeing the Kansas City area to continue their impressive growth.
"We have the ability to add 15 to 20 more Grill & Chill locations in the Kansas City market," International Dairy Queen Inc. Vice President of Franchise Development, Jim Kerr told the Kansas City Business Journal.
The plan is expected to be complete within five years.
According to Kerr, the Kansas City market is appealing because the metro area is made up of a wide range of demographics.
International Dairy Queen Inc. has 3 leading franchisees in the area and 134 locations in the Kansas City market.