Multi-unit franchisees are a major driving force behind the brand’s strategic expansion efforts.
For the Dairy Queen® system, 2016 has been a year for the record books. Between Technomic calling the brand the one to beat in the limited-service restaurant frozen dessert category and the nationwide expansion of its DQ Grill & Chill® concept, the Dairy Queen system has been successfully capitalizing on its strong brand momentum. That trend is expected to continue throughout October as new DQ® locations open their doors for business in communities across the country.
One of those highly anticipated openings happened in Jonesboro, Arkansas on October 17th. Andy Patel, the local franchisee behind the new Dairy Queen, says the brand is able to keep up with its rapid grand opening pace because of its emotional connection to consumers.
“The Dairy Queen system has this level of brand awareness that other concepts can’t compete with. It brings back memories—I distinctly remember going to our local DQ store every Friday when I was a kid. I’m excited to carry on that tradition with the new Jonesboro location,” said Patel. “Because consumers are so familiar with the Dairy Queen brand, its growth potential is unlimited. There’s no doubt that its franchisees will continue expanding down the line—myself included.”
Patel’s Jonesboro location is his second with the brand, and he’s not planning on stopping there. Development plans are already in the works for a third location, with more to come in the years ahead.
Multi-unit franchisees are not uncommon in the Dairy Queen ever-growing franchise system—the brand’s proven model offers entrepreneurs a unique opportunity to run a successful business that’s valued and respected by the local community it serves. The Dairy Queen brand also goes above and beyond when it comes to supporting its franchisees, which further encourages growth.
“A few weeks ago, I copied John Gainor, the DQ system’s President and CEO on an email detailing how I was having some IT problems. He responded to my email within two minutes, and even followed up with a phone call to make sure the problem had been solved—it was crazy,” said Patel. “That’s why Dairy Queen is continuing to grow at such impressive rates. It isn’t just about royalties for them—they really care about their franchisees. The brand’s created a great franchise system that people really want to be a part of.”
As the Dairy Queen brand’s largest franchisee with 180 locations in 10 different states, Matt Frauenshuh is an integral part of that franchise system. He’s gearing up for a few October openings of his own—Frauenshuh’s development group Fourteen Foods launched a new location in Seymour, Tennessee on the 12th, along with another restaurant in Florence, Alabama a week later on the 18th.
Frauenshuh says it’s the Dairy Queen system’s one of a kind business opportunity that motivates him—and countless others—to keep expanding alongside the brand.
“I continue to grow with the Dairy Queen brand because of the brand’s loyal customers. When they walk through our doors, it isn’t just about grabbing a bite to eat. People come here to share an experience with us, whether that’s celebrating a good grade, winning a big game or anything in between,” Frauenshuh said. “The strong relationship we have with our fans will continue to drive the Dairy Queen system’s growth as a brand. I think all of our openings this month will ultimately set us up for an even better 2017.”